Chiropractors: 3 Ways to Determine What to Charge Your Patients
Coaching some of the most successful chiropractors, I see this all the time… the high volume / low price guy, or the high price / low volume gal, and everything in between. The question always remains whether you are charging too much or too little.
The answer depends on a variety of factors. Here are three things that should play a role in your pricing.
What You Pay
Imagine the person you love the most in this world has run into a health challenge. And only the best chiropractor in town can make all of her or his sickness or pain go away. Whether the treatment requires a lifetime commitment, or only a few short visits, how much would that be worth. In other words, how much are YOU willing to pay?
Your Conviction Level
What you think about the chiropractic profession, or the services you provide are directly related to how much people will value you. Neck pain relief is cheaper than a lifetime of health and wellness.
Living the Life
Seems common sense, but if you are not living the same chiropractic lifestyle that you are recommending to your patients, there is going to be a subconscious disconnect in the “sales” process. The more congruent you are with the “lifestyle”, the more value you are providing to the patient, and the more you can charge.
Ultimately you have to look at the kind of practice you want to create and the life you want to live. There is no shame in wanting to make more money as long as you are serving greatness to humanity through chiropractic.